Wanted: New Fashion Mayor of Rotterdam 2026/2027

Do you feel the energy of Rotterdam? Does fashion run through your veins, and do you have the courage to express it? We are looking for a trailblazer to represent Rotterdam as a global hotspot for bold fashion. Are you that visionary? Apply before 30 June and become the driving force behind the transformation of Rotterdam city centre into the diverse heart of the fashion world. Read below how you can become Rotterdam’s new Fashion Mayor!

Claim your style in Rotterdam city centre!

For one year, you will be the one and only Fashion Mayor! And as Fashion Mayor of Rotterdam, you will play a prominent role in the city with great perks. Here’s what you can expect:

• Score €5,000 in shopping credit to spend in Rotterdam city centre.

• As an ambassador for Rotterdam city centre, you set the tone.

• You will put new collaborations on the map.

• Become the face and voice of the city’s diverse events.

What a Fashion Mayor does:

• One standout social media post every week across various platforms. Show your latest looks, share your best tips, and stay ahead of the latest fashion trends.

• At least two hours per month rocking social events.

How does the application process work?

• You can apply via the button below.

• Deadline alert: Make sure you’re in, applications are open until 30 June 2026.

• On 5 July, the finalists will be announced and you will hear what the assignment for the fashion show will be.

• Mark 12 September in your calendar. The finalists will take the stage during a fashion show in the Koopgoot, where they will present their own looks to the world.

Will you compete against the other finalists with your best looks at the fashion show? Who knows—you might become the new Fashion Mayor!