If you ever visit the Kruiskade, you have undoubtedly noticed it. There is a beautiful new building here: The Lobby. Until February 4th you can finally take a look inside the building during the pop-up of the fashion label Francon!
We still have to be patient for the official opening of The Lobby. As Edwin Dickhoff, Senior Asset Manager at Manhave Vastgoed, said in an interview, the stores require a long installation period: "As soon as we have placed the inner walls - the building will be delivered hull - the tenants still have to install their interior and technical installations. Taking this into account, The Lobby is expected to open its doors in the second quarter of next year.”
During 'Scene', Francon's temporary retail installation, May presents her most beautiful pieces of clothing. The temporary installation takes up the expansive space on the ground floor of The Lobby. The decor and modular elements are designed to provide an intimate shopping experience while remaining adaptable for future use.
It all looks beautiful and artistic. For example, you can admire accessories on the works of art by Saskia Noor van Imhoff, which consist of sedimentary boulders, which have been formed over millennia through a slow and lengthy process, cast in aluminium.
'Scene' is immersed in the deep, warm glow of the sunset, created by the light artwork 'Second Sun' by artist Arnout Meijer. This dynamic light installation mimics the slow transformation of the sky during twilight. In the dark days of December, the light can create an intriguing effect as the sun appears to set in an unconventional direction. At night, the light creates a powerful image that varies with each visit to The Lobby.
Francon, a womenswear label from Rotterdam, launched in 2021. May Kaan draws her inspiration from architectural principles and ways of thinking. Francon's designs focus on the setting, rather than the season.
Each garment is carefully designed to suit specific occasions and evoke certain emotions. Practical functionality is combined with unique designs, made from high-quality materials.
Initially, the pop-up would be open until December 24, but due to success it has been extended until February 4! Please note: it is open by appointment only, from Monday to Sunday.