In the heart of Rotterdam's city centre, right in the middle of the Koopgoot, you will find the official LEGO Store: a place where everything revolves around building, discovering, and creating.
From complete sets to individual bricks and interactive in-store features: here, you can quite literally dive into the world of LEGO.
As soon as you step inside, one element immediately stands out: a large LEGO representation of the Rotterdam skyline. You’ll recognise, among other things, the Erasmus Bridge, the Cube Houses and the harbour. The artwork is made up of over 89,000 bricks and took hundreds of hours (340, to be precise!) to build.
This LEGO store isn’t just about ready-made sets. There’s an extensive Pick & Build wall where you can gather individual bricks in all sorts of colours and shapes. Ideal if you want to design something yourself or expand an existing creation.
You can also build your own minifigure in-store. From hairstyle to outfit, you put together a character step by step that’s entirely your own. It makes a visit especially fun for anyone wanting to take home something personal.
The LEGO Store in Rotterdam is designed as a place where experience takes centre stage. Activities are regularly organised, such as building challenges that visitors can join freely. There’s also a demo table where you can explore and try out new sets.
For regular visitors, there’s also a loyalty programme, allowing you to collect points with purchases and gain access to exclusive benefits.
The store isn’t aimed solely at children. Adult fans, collectors and creative hobbyists will also find plenty of inspiration here. Whether you’re looking for a specific set, need individual bricks or simply want to have a browse, the LEGO Store is a place where you can bring your ideas to life.